Project 1: Ad campaign for Bioré
For our very first project in my advertising design class, we were tasked with creating an ad campaign based on a product we had in our bathroom. Being a victim of acne now at age 22 and ever since I was but a wee adolescent, it only made sense for me to choose an acne treatment product. I created my campaign for that same audience, adolescents in their early teens, just beginning to feel like they aren't quite kids anymore. I created a cute little mascot for the brand that was deemed "the friendly face fixer". Inspired by the orange bits that are in the face scrub, this mascot acts as a way to personify those little orange bits, and shows what they are really up to when you use the face scrub.
The ads were created for three specific mediums, Facebook, a single magazine page, as well as an in store poster ad. I wanted to continue along with the almost kid friendly look of the ad by creating a children's book illustration sort of look. The original illustrations from the ads were created with watercolor paint and alcohol markers on cold press watercolor paper.
The Ads In Action! (Mockups)
There's no sweeter satisfaction than seeing the ads in their digital mockups. Really pulls the whole concept together and shows it off in its true form. Bioré would be proud I hope.
Project 2: Ad Campaign for PUMA Shoes
Our second project was to create a fashion ad campaign based on clothing we could get our hands on easily. I had a neat pair of vermillion colored PUMA Caribbean suede sneakers that immediately caught me attention as a really rich colored product that could create a really vibrant advertisement. I wanted to create something that oozed "cool" and really captured the essence of an urban environment and its artistic power. I created the tagline "change your surroundings", which was meant to create an idea of how putting on a new pair of shoes can inspire you and create new ideas, almost transporting you into a different place metaphorically. So, I created a set of images that were both surreal and somewhat gravity defying to illustrate this thought. The project needed to make use of photography, so I was able to shoot photos of a skate park and my own legs wearing the shoes, and infuse them with digital illustration. The process was unlike any work I had done before and was quite a fun experience.
The ads that were the most exciting to see come together for this project were the outdoor poster and the instagram gif. It was very neat to see those legs floating around in that bit sized colorful world.
Project 3: Ad for a Non-Profit
Project 3 was all about telling a narrative in the format of an Instagram Carousel Ad, which is essentially a series of images that a user can swipe through one by one. I chose the ALB Foundation for my ad campaign, since I am personally involved in it and it is something that I care about. The ad is meant to bring about awareness and understanding of the topics of mental and emotional instability, along with substance abuse in artists. While the focus here is on artists/creators, it is also applicable to all other folks out there struggling with the same issues. I wanted to create an overall look and feel with this ad that captured a tone of serious, and melancholy, but with a touch of hope and happiness.
Here are the ads in their mockups for their Instagram Carousel ad format
Project 4: Ad for a Corporation
The final project for the class was to create a corporate ad campaign. The project was a group project and we were able to get some much needed experience working with another designer. My partner Meg Laird and I created an ad campaign for Discover, in which they are promoting children's art education and emphasizing the importance for children to see the grand scale of art in person at museums like the MET and the MOMA. Our concept was essentially to send postcards to children to color in that would then all piece together to create a large scale piece of art, that they could then take to the museum and help create a larger work of student made art, and see the real art piece as well.
The Children's Collaborative Art Works
The Posters Advertising the Campaign